The market in which we participate is of national and external character or export. In Venezuela, the annual consumption of chocolates under normal conditions, is estimated at 1.20 kg per capita, which translates into a total consumption of 35,000 metric tons. This is divided into 75% for massive chocolate consumption, 23% for the industrial market and 2% for the traditional segment of chocolates (bonbons) and fine pastry. However, for the recessive periods, it is expected to have important decreases.
The industrial segment consists of 5 sub-categories: covers, drops, creams, rain and coverings for ice cream.
The production of the new elaborates of cacao plant will be mainly destined to cover the domestic and export markets.
The chocolate confectionery market drives the global demand for cacao and cacao butter. According to estimates by the International Cocoa Organization (ICCO) for the period 1961 - 2014, the demand has gone from 1.0 million tons to an estimated 4.3 million, with a compound annual rate of 2.7%.
The industrial segment consists of 5 sub-categories: covers, drops, creams, rain and coverings for ice cream.
The production of the new elaborates of cacao plant will be mainly destined
Venezuela is internationally known for the quality of their cacao beans. Over the last three years, around 20 thousand tons of this product have been exported, demanded by the best chocolate producers in the world. dos odos odos odos odos odos odos odos o
The consumption of chocolate confectionery is strongly linked to per capita incomes, with a more resilient response in low-income countries. Per capita income now shows growth in the world´s advanced economies and per capita income, emerging markets continue to rise, especially in Asia, Africa, and Eastern Europe. The consumption of fine aroma cacao has a growing trend in the world, and the Venezuelan cacao is privileged due to its flavor and aroma.
This are considered fine and with good traceability, which makes the able to obtain quotations with premiums superior to those of the stock exchange of New York.
The initiative of the chocolate factory is intended to add value to the Venezuelan cacao and export products, such as cacao paste and coverings of fine aroma cacao chocolates.
The fine semi-finished cacao beans are a trend that will grow in the next 20 years in an upward movement, superior to the fine aroma coffee market.
Chocolates have particular properties that promote well being, blood circulation, lower blood pressure, improve insulin resistance and memory, and reduce stress. A good chocolate is an exceptional experience; to taste it is to savor it.
The primary market objective is to promote the integration of Venezuelan cacao into national and international markets through the continuous improvement of its production processes and the transformation of products of industrial usage and final consumption, and as an initial territorial marketing strategy for the regions.